On September 20, 2023, the Delhi High Court passed an omnibus order in Anil Kapoor’s defence, protecting his privacy and restraining the misuse of his name, image, voice, and other attributes of persona. The interim order also included a clause against the usage of the ‘jhakaas‘ catchphrase for commercial gain on the Internet, without his consent.
The order is aimed at preventing unauthorised use of the sexagenarian actor’s personality rights through tools like artificial intelligence (AI) and deepfakes for illegal commercial gains.
KnowALLedge Plus:
>According to the actor himself, Anil Kapoor first used his iconic ‘Jhakaas’ in the 1985 film Yudh.
>In December 2022, Amitabh Bachchan sought and won interim protection of his personality and celebrity rights. The Delhi High Court had barred entities from using Big B’s persona, without his consent.