Pantone chooses ‘Peach Fuzz’ as its Colour of the Year 2024

Every year, Pantone, the global authority on colour, announces a colour that sets the trend for the following year. This colour is called the Pantone Colour of the Year, and it influences design, fashion, marketing, and culture in various ways.  For 2024, it has chosen PANTONE 13-1023 Peach Fuzz, a velvety gentle tone whose all-embracing spirit enriches mind, body, and soul. This warm and welcoming shade of peachy orange captures our desire to nurture ourselves and others.

The Pantone Colour of the Year is chosen by a group of experts from the Pantone Color Institute, a division of Pantone that provides colour consulting and forecasting services. These experts include colour specialists, trend analysts, psychologists, and designers, who gather information from various sources and domains, such as art, fashion, entertainment, media, travel, sports, and social movements.

The experts meet twice a year, usually in a European capital, to discuss and debate the colour candidates for the next year. They consider the emotional, psychological, and cultural meanings and associations of each colour, as well as the technical and practical aspects, such as the availability and compatibility of the colour in different materials and formats.

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Here are the previous five Pantone Colours of the Year:

>2023: Viva Magenta (Pantone 18-1750). A vibrant and powerful red shade that is rooted in nature, bold, and fearless. It symbolizes courage, confidence, and vitality, and inspires joy and optimism.

>2022: Ultimate Gray (Pantone 17-5104) and Illuminating (Pantone 13-0647). A combination of a solid and dependable gray and a bright and cheerful yellow. It represents resilience, strength, and hope, and expresses a positive outlook and a desire for recovery.

>2021: Classic Blue (Pantone 19-4052). A timeless and elegant blue hue that evokes the sky at dusk. It signifies calmness, stability, and trust, and offers a sense of peace and tranquility.

>2020: Living Coral (Pantone 16-1546). A lively and warm coral shade that reflects the beauty and fragility of coral reefs. It conveys a sense of energy, sociability, and optimism, and encourages connection and empathy.

>2019: Ultra Violet (Pantone 18-3838). A deep and rich purple tone that suggests the mysteries of the cosmos and the unknown. It embodies creativity, originality, and visionary thinking, and challenges the status quo and the conventional.

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