India is set to become the first country in the world to introduce anti-tobacco warnings shown on any over-the-top (OTT) streaming content under guidelines notified by the Ministry of Health and Family Welfare. As per the notification released on World No Tobacco Day, publishers of online curated content displaying tobacco products, or their use will be required to display anti-tobacco spots at the beginning and middle of the concerned programme.
KnowALLedge Plus: In 1987, the Member States of the World Health Organization created World No Tobacco Day to draw global attention to the tobacco epidemic. Since 1988, it is commemorated on 31st May.